Careers in Advertising

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Careers in Advertising & Public Relations: The WetFeet Insider Guide (2005 Edition)
WetFeet | 2004 | 160 pages | ISBN-10: 158207433X | PDF | 1.08 MB
For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are developed; who the top-ranked agencies are; what industry professionals like and dislike about their jobs; typical pay, hours, and office culture; and how to shine in your interviews.

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