Christian H. Godefroy - How to Write Sales Letters That Sell : Winning Techniques

Christian H. Godefroy - How to Write Sales Letters That Sell : Winning Techniques for Achieving Sales Through Direct Mail







Joe Vitale:

Christian is the greatest living copywriter in the world. He sells more than 25 million dollars (!) worth of products EVERY YEAR through his truly legendary sales letters.

And he has been doing this for OVER 25 years!!!

More than that, he is the author of the greatest book ever written on how to write sales letters.

I mean it. If you've read my "Advanced Hypnotic Writing" e-book, you know what I'm talking about.

I rave about his book and quote from it in my own ebook. His book is a legend, and a secret tool of many of the world's best copywriters.

Christian wrote the book, "How to Write Letters that Sell." It was first published in 1994, in London, England. It's a colossal book. It helped me improve my own sales letters--which weren't too bad to begin with --and it has helped hundreds of people lucky enough to get the book to write better letters, as well.

In it he (and co-author Dominique Glocheux) explained such feats as these---

* How a simple letter can make people open their wallets

* How to write words on paper or in email to get people to send money

* Your greatest secret enemy---and how to eliminate it

* An infallible way to select your best headline (!)

* How to convince people who can't make up their minds (This trick alone will give you at least 23% more sales!)

* How to use a "Discovery Matrix" to uncover selling arguments

* and that's just a tiny sampling of what's in the book!

One of the most valuable tools in the book--- a device I use whenever I write sales letters --- is the "Sales Letter Check List."

Listen.

That list ALONE is a priceless diamond. (I actually typed out the check-list and taped it to my computer, so I could see it and refer to it EVERY day.)

In fact, just a few weeks ago I used that very check-list to rewrite a letter that a famous, successful copywriter had written. My new and improved letter---using Godefroy's secret check-list--- helped my client get $45,000 from one client from one test mailing to only 20 people! Whew!

And get this:

When I moved from Houston to the Austin area, Godefroy's book was one of only three books I put in my car with me for safe keeping.

Christian's book is the best thing I've ever seen in my entire life on how to write sales letters. And if you know me, you know I've read a lot in this area and own one of the largest private collections of marketing books in the world.


Contents
Foreword............................................................................................................ 5
Introduction ....................................................................................................... 6
CHAPTER 1 ...................................................................................................... 8
How a simple letter can make people open their wallets.................................. 8
CHAPTER 2 .................................................................................................... 18
An easy way to get large numbers of people to respond to 'your letter ......... 18
CHAPTER 3 .................................................................................................... 41
How to come up with promises that produce the greatest number of replies 41
CHAPTER 4 .................................................................................................... 55
Your greatest enemy- and how to eliminate it ................................................ 55
CHAPTER 5 .................................................................................................... 68
The tricks used by professionals to make your 'headlines' work................... 68
CHAPTER 6 .................................................................................................... 93
An infallible way to select your best headline ................................................ 93
CHAPTER 7 .................................................................................................. 111
Offers and postscripts: how to get higher sales from your very first letter! 111
CHAPTER 8 .................................................................................................. 121
How to find effective ideas and arguments that sell .................................... 121
CHAPTER 9 .................................................................................................. 147
How to keep your prospects intrigued right from the start .......................... 147
CHAPTER 10 ................................................................................................ 155
How to convince people who can't make up their minds-and increase your
sales ................................................................................................................ 155
CHAPTER 11 ................................................................................................ 166
How to keep your readers reading - from beginning to end ........................ 166
CHAPTER 12 ................................................................................................ 192
Order forms, envelopes and follow-ups - all the secrets you need to know. 192
CHAPTER 13 ................................................................................................ 211
Troubleshooting and testing.......................................................................... 211
CHAPTER 14 ................................................................................................ 219
Your future in copywriting and direct sales ................................................. 219
APPENDIX.................................................................................................... 222
About the word 'YOU'-what the experts advise............................................ 222