Customers Are People: The Human Touch (Repost)
ISBN: 0470848898
Category: Business
Tag: Business & Investing
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Posted on 2010-11-27. By anonymous.
Description
Customers Are People: The Human Touch
Wiley | December 9, 2002 | ISBN-10: 0470848898 | 352 pages | PDF | 2.11 MB
Wiley | December 9, 2002 | ISBN-10: 0470848898 | 352 pages | PDF | 2.11 MB
The rise of customer power is one of the most important trends in business today. As John McKean points out in his compelling new book, successful firms are using the power of the Internet and related technologies to humanize their interactions with customers. This means building trust and working toward a win-win outcome based on convenience, simplicity, honesty and openness.
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