[share_ebook] Estimation of Willingness-to-Pay: Theory, Measurement, Application
Author: Christoph Breidert
Date: 2006-07-01
ISBN: 3835003992
Pages: 135
Language: English
Publisher: duv
Category: Business
Tag: Business & Investing
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Posted on 2012-01-23, by LionFar.
Description
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Title:Estimation of Willingness-to-Pay: Theory, Measurement, Application Author:Christoph Breidert Publisher:duv ISBN:3835003992 ISBN13: Date2006-07-01 Pages:135 Language:English Format: PDF Size:6.9 mb |
| Description:To determine the willingness-to-pay (WTP) for products and/or services from a customer perspective is crucial for modern approaches to pricing. With the Price Estimation ( PE scene) Christoph Breidert introduces a new method to estimate WTP. It works as an aditional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices. |
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