Marketing Management (12th Edition)

ISBN: 0131457578

Category: Study

Posted on 2007-07-06, updated at 2009-03-30. By anonymous.


pic info: 2007-03-27/1a_orig
Philip Kotler and Kevin Lane Keller, Marketing Management , 12th Edition
Prentice Hall | ISBN: 0131457578 | Year: 2005 | 826 Pages | PDF | 99 Mb
This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead.

ID105437 105437 -=Boss=- 27 Mar 2007 19:06 Thank you!

ID:389010 389010 kaman 28 Mar 2007 11:47 ertugrul ergun,
This is indeed the 12th Edition! Thanks a lot! ID:162128 162128 stinger2002 29 Mar 2007 05:30 I can not download with above two links.
Pls share with other link.Tks ID:362388 362388 pinkey 29 Mar 2007 12:04
[b]Free, no hassle MiHD mirror:

It's a 94MB PDF download so when you get the download link make sure to right click the link and choose save as ... so that the PDF doesn't get opened by Acrobat Reader. ID:262259 262259 stinger2002 29 Mar 2007 15:14 I can't sill download with link:
Pls hepl me! ID:198643 198643 dylan13 31 Mar 2007 04:11 works fine.. thnx

just click on "request link"... ID:388739 388739 Nandia 01 May 2007 12:40 Thank you very much. This book is very important for me thanks a lot ID:402784 402784

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2 Comments for "Marketing Management (12th Edition)":

  1. can't download,plz help
    Posted by guest on 2009-03-30 01:03, email hidden.
  2. i have not downloaded yet so no comments
    Posted by you4mazhar on 2011-04-18 13:30, email hidden.

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