[PDF] Building Brand Value the Playboy Way

ISBN: 023057789X

Category: Tutorial


Posted on 2017-01-12, by luongquocchinh.

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Author: S. Gunelius | Publisher: Palgrave Macmillan | Category: Non-fiction | Language: English | Page: 188 | ISBN: 023057789X | ISBN13: 9780230577893 |

Description: Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

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