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The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement
Kogan Page | 2011 | ISBN-10: 0749460628 | 224 Pages | PDF | 3 Mb
Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy consumer, $1.64 billion in the US alone.
The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learned. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and e-mail to boost their brand and attract customers.



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