?Essentials of Strategic Management, 5th Edition

ISBN: 0136006698

Category: Uncategorized


Posted on 2012-01-01. By anonymous.

Description


J. David Hunger, Thomas L. Wheelen, "Essentials of Strategic Management, 5th Edition"
Pr,..ce H,.ll | 2010 | ISBN: 0136006698 | 208 pages | PDF | 2,8 MB
Get straight to the heart of important strategic management concepts.
This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.



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Rigorous yet manageable, the book's ten carefully crafted chapters include examples, thought-provoking vignettes, and relevant research studies all geared to help you understand the key topics in strategic management.
This new edition will show you:
* The cncept of the learning organization as a way to involve everyone in strategic management.
* The impact of hyper-competition on industry analysis and competitive strategy.
* How value chain analysis can be used to assess a company's strengths and weaknesses.
* The importance of core and distinctive competencies.
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