Conversionxl, Dan Mcgaw - Optimizing Your Marketing Tech Stack

Category: Business

Posted on 2019-06-11, by fubber.



Conversionxl, Dan Mcgaw - Optimizing Your Marketing Tech Stack
mp4 | AVC: 1280x720 G_P| Audio:AAC LC 89 Kbps | Total files:35 | 3.14 GB
Genre: eLearning | Language: English


Make all your marketing tools play together to make more money

Get a unified view of your customer journey, and track full ROI of your
marketing. Learn to evaluate, eliminate, and integrate the tools that
will drive growth for your business.

Optimizing your marketing tech stack

By Dan McGaw, CMO @EffinAmazing

With the right set of tools, you can finally get the marketing results
you're aiming for

What's a marketing tech stack?

Marketing tech enables you to piece together different useful tools to
track the full customer journey while measuring the ROI of your
marketing efforts.

Your "martech" stack might include marketing automation software, tools
for analytics and data piping, a CRM, support and live chat systems,
community forums, prospecting tools, and more.

It's nearly impossible for most businesses to build the right stack from
the beginning - unless you get expert help

With dozens of competing tools to choose from in each of these areas -
and the teeth-gritting, time-wasting frustration of integrating multiple
platforms using code or APIs -

During this 8-class course, marketing expert Dan McGaw will show you how
to evaluate, eliminate, and integrate the tools that will drive growth
for your business.

You will learn exactly how to:

Choose and set up the right tools - No more throwing away your monthly
marketing budget on forgotten or useless subscriptions
Build a taxonomy guide to scale your business - Imagine the confusion
you'll sidestep by helping all your team members use the same words for
the same concepts
Integrate tools to build a holistic marketing machine - Stop exporting
and importing data from one platform to the next
Set up to put your customer data to work - Use your existing
data to create a better customer experience that drives higher revenue
Track lead and engagement scoring to identify hot leads - Instead of
guessing who might be ready to sign up or buy
Get shit done without engineering - No coding required
Convert more customers using your tools - Set your stack up once and
watch it do the heavy lifting for you

What effective marketing tech stack will enable you to do

Confidently pick the right tools for your business

There are so many tools on the market right now (7000+), it can be hard
to even choose an email provider. Using Dan's quick product evaluation
matrix, you can be sure you're committing to the right platforms.

Build an integration plan & make your tools talk to each other

Every marketing tech stack requires integration. Getting the planning
right is the most critical part of creating a successful stack, which is
why this course includes templates to guide you through the planning

Discover the keys to seamless integration

Truly reliable tool integration happens two ways. First, give your
engineers a structured integration plan to head off any development
delays. Second, hack together the tools you need (with zero coding
skills required).

Earn a raise or promotion for upgrading your analytics & operations skills

Marketing technologists are some of the highest-paid marketers. During
this course, you'll learn the fundamentals of marketing operations and
how to set up your analytics tools for useful data - making you a much
more valuable team member.

Improve your sales & marketing conversion rates

Once your new tool stack is up and running, you'll be able to automate
processes you've always done manually. You'll run tests across multiple
channels, platforms, and audiences (and your analytics alone will tell
you exactly what is or isn't working). With all of these processes
operational, you'll see conversion lifts in every area of your sales and

This course is right for you if .

You've explored some marketing tools, but haven't decided which will
yield the best value
You've begun to collect data from various tools, but need to fit all the
pieces together
You're interested in learning more about marketing automation,
analytics, CRMs, data piping, support systems, live chat system, forms,
& prospecting tools
You have a general understanding of marketing automation & integration,
basic Google Analytics reporting skills and some technical know-how (or
Zapier experience)

This course is probably not for you if.

You can't stand looking at numbers, graphs, or data, and you'd rather
just trust your gut
You're not currently working with any sort of marketing tech or tool
You're looking to learn about advertising or content marketing tools
You want to dive deep into technical integration using Google Tag
Manager or code

Skills you should have:

A general understanding of marketing automation.
Basic reporting skills using Google Analytics.
A basic understanding of how to integrate tools.
Some technical know-how and Zapier experience.


Width: 1280 pixels
Height: 720 pixels
Format: AVC
Codec: AVC
Duration: 1h 4min 57s
Bit rate: 1247 Kbps
Frame rate: 30.000 fps
Aspect ratio: 16:9
Bit depth: 8 bits
Color space: YUV
Subtitles: N/A


Audio track: 1
Language: N/A
Codec: AAC LC
Channels: 2
Bit rate: 89 Kbps N/A
Compression: Lossy
Sampling rate: 44 Khz


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