[share_ebook] Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers


Author: Geoffrey A. Moore

Date: 2011-08-28

Pages: 256

Publisher: Harper Paperbacks

Category: Study


Posted on 2011-08-28, by sharebookfree.

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers


Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore | Harper Paperbacks | 2011-08-28 | 256 pages | English | PDF

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.


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