Effective E-Mail Marketing, The Complete Guide to Creating Successful Campaigns

ISBN: 0814471471

Category: Uncategorized


Posted on 2011-03-08. By anonymous.

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Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns



Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns
Publisher: AMACOM | ISBN: 0814471471 | edition 2008 | PDF | 304 pages | 13 mb
Just what we need: a book encouraging "junk" e-mail. But not all e-mail marketing is "spam," as many businesses with good client relationships use this medium to market sales promotions to eager customers. Like it or not, this form of communication is a quantum leap from snail mail, and it is an effective, ultra-low-cost way to reach millions. Lewis shows how to customize the message to this fast-paced medium, where you need to grab attention fast or be dumped. He also shows how to obtain quality e-mail lists, explains what really is and isn't considered "spam," and gives many attention-grabbing tips tailored to e-mail. The sample section contains many familiar messages, because he uses the real thing in all his examples. And it's all from the Godfather of Gore!

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