[share_ebook] Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy - Andrew J. Sherman


Author: Andrew J. Sherman

Date: 2004

Pages: 448

Publisher: Amacom

Category: Business


Posted on 2012-01-01, by 4bookholic.

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Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy


Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy
Andrew J. Sherman | Amacom | 2004 | 448 pages | English | PDF

Fully revised, completely updated, and still the definitive guide to these great business strategies. For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as:


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