[share_ebook] Internet Marketing: Strategy, Implementation and Practice


Author: Fiona Ellis-Chadwick, Kevin Johnston, Richard Mayer

Date: 2011-12-26

Pages: 512

Publisher: Financial Times Management

Category: Study


Posted on 2011-10-26, by sharebookfree.

Description

Internet Marketing: Strategy, Implementation and Practice


Internet Marketing: Strategy, Implementation and Practice
Fiona Ellis-Chadwick, Kevin Johnston, Richard Mayer | Financial Times Management | 2011-12-26 | 512 pages | English | PDF

"Internet Marketing" will be invaluable for students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove invaluable for practitioners wishing to update their e-marketing skills. "Internet Marketing" is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition of "Internet Marketing" has a completely revised structure and streamlined content, increasing the marketing orientation of the text by decreasing technical background about the Internet.


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