[share_ebook] Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry


Author: Gerrit Reepmeyer, Maximilian von Zedtwitz, Oliver Gassmann

Date: 2011-04-18

Pages: 202

Publisher: Springer

Category: Business


Posted on 2011-05-18, by sharebookfree.

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Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry


Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry
Gerrit Reepmeyer, Maximilian von Zedtwitz, Oliver Gassmann | Springer | 2011-04-18 | 202 pages | English | PDF

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.


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