Lynda - Google Analytics Essential Training Tutorial-kEISO

Category: Tutorial

Tag: Solution Manual

Posted on 2014-06-18, by MMBlearning.

Description Lynda - Google Analytics Essential Training Tutorial-kEISO ISO | English | 3h 36m | Appropriate for all | Author Corey Koberg Genre: E-learning Lynda - Google Analytics Essential Training Tutorial-kEISO Description: Do you want to know more about your site visitors and how your content is performing Google Analytics is the de facto standard for web analytics and provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. In this course, Corey Koberg shows how to use Google Analytics to measure traffic, ad performance and ROI, and conversions, and understand how people use your website. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available: from averages and segments to trends and context. Topics include: Setting up an account Installing tracking code on a site Using flow visualization to see how visitors navigate through a site Defining goals and conversions Reading the dashboard and understanding high-level metrics Performing real-time analysis Analyzing visitor and traffic source reports Tracking AdWords and other marketing campaigns Utilizing segmentation for deeper analysis Understanding the raw data and how it's collected Selecting and comparing date ranges Identifying slow-performing pages Using annotations and best practices Configuring and analyzing internal site search Working with reports Cleaning up data with inline filters Sharing data and reports Release Name: LYNDA_GOOGLE_ANALYTICS_ESSENTIAL_TRAINING_TUTORIAL-kEISO Size: 1.01 GB Links: Homepage
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