Lynda.com - Google Analytics Essential Training TUTORIAL-kEISO

Category: Tutorial


Posted on 2014-06-13, by Snorgared.

Description



Lynda.com - Google Analytics Essential Training TUTORIAL-kEISO | 1.01 GB



Do you want to know more about your site visitors and how your content is performing? Google Analytics is the de facto standard for web analytics and provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. In this course, Corey Koberg shows how to use Google Analytics to measure traffic, ad performance and ROI, and conversions, and understand how people use your website. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available: from averages and segments to trends and context.


Topics include:
Setting up an account
Installing tracking code on a site
Using flow visualization to see how visitors navigate through a site
Defining goals and conversions
Reading the dashboard and understanding high-level metrics
Performing real-time analysis
Analyzing visitor and traffic source reports
Tracking AdWords and other marketing campaigns
Utilizing segmentation for deeper analysis
Understanding the raw data and how its collected
Selecting and comparing date ranges
Identifying slow-performing pages
Using annotations and best practices
Configuring and analyzing internal site search
Working with reports
Cleaning up data with inline filters
Sharing data and reports

Release Name: LYNDA_GOOGLE_ANALYTICS_ESSENTIAL_TRAINING_TUTORIAL-kEISO
Size: 1.01 GB

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