Marketing Communications in the Pharmaceutical Industry

ISBN: 1870905385

Category: Uncategorized

Tag: Database/SQL


Posted on 2019-01-15, by nokia241186.

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Marketing Communications in the Pharmaceutical Industry By Peter Holden
2016 | 714 Pages | ISBN: 1870905385 | PDF | 9 MB



Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment

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