Tag: Business & Investing
Posted on 2013-12-09, by fubber.
Like any social experience or business interaction, engaging prospects and customers with social media is a process.
Unfortunately, most fail at this with inauthentic, boring messaging.
Worse, they donâ€™t have a system to follow that consistently produces profitable results.
I wanted to give you a simple 8-part, step-by-step a template you can use right now that will greatly support the sales process and increase and improve the level of connection and value you provide to the social media experience to both your prospects and customers.
I think it also boosts long-term brand equity â€“ the thing that makes you and your products really valuable.
If youâ€™re building social media relationships with complete strangers or ravenous customers, your goal is to connect and deepen your relationship by opening a conversation and encouraging involvement that ultimately drives sales without being pushy or â€œsalesy.â€
This system isnâ€™t contrived or manipulative. Itâ€™s absolutely authentic and real and if you follow the process, youâ€™ll connect on a deep level with your followers and attract more to your social circle.
And the end result is youâ€™ll encourage buying behavior, social shares, engagement and long-term brand equityâ€¦so you donâ€™t have to work as hard to sell in the future.
There are eight basic steps to this system.
Watch the video for a complete step-by-step description of how it works and if youâ€™d like to see a real-life example, visit Top Gun Toolkit and check out the social sharing thatâ€™s taking place.
Here are the eight steps:
Acknowledge your visitorâ€™s action and participation
Engage with a question and broaden the scope of the comment or question to engage the entire viewing audience
Reinforce the question, challenge or pain to the audience with examples that are designed to speak to the individual, but also to everyone reading
Connect â€“ with feelings and heart â€“ this is ultimately WHY YOUR PROSPECTS and CUSTOMERS BUY because they feel that you actually care about them. Other engaged readers are going to say to themselves, â€œman, if they give this kind of information and attention away during a free promotion or launch, imagine what it must be like to own one of their products!â€
Pre-frame â€“ that is where you reveal that something else is coming up in another video, post or content element. The message to an engaged prospect is essentially â€œNEW, COMING SOONâ€ â€“ but it a way that pre-seeds the sale of your product or service. Again, this must be done by providing value with training and examples
Curiosity Cliffhanger â€“ add curiosity and an â€œopen loopâ€ â€“ create a reason to make your audience want to return because something is MISSING from your story. You do this by asking questions that help them arrive at a conclusion that there is more to this story and youâ€™re going to provide in the next post or episode.
Request â€“ your engaged socialites to implement. Acknowledge their participation and thank them again, asking them to come back after taking some sort of action â€“ showing that youâ€™re all about IMPLEMENTING and giving them the power to take matters into their own hands to get results. Let them know youâ€™re here to provide the tools, resources and services to get the results they want and need quickly and easily.
Invite â€“ every one of your readers to comment and request to ask them to like and share the post, page or conversation with their friends and people who could benefit from your content, resources and tools. Going viral is a very good thing. Free traffic and leads keep your costs down and your sales high!
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