[PDF] Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll

ISBN: 0471455172

Category: Tutorial


Posted on 2017-10-23, by luongquocchinh.

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Author: Roger Blackwell | Publisher: Wiley | Category: Management | Language: English | Page: 256 | ISBN: 0471455172 | ISBN13: 9780471455172 |

Description: The unique ability of rock and roll to inspire fanatical supportfrom its customers is undeniable the loyalty showered upon theRolling Stones, Elton John, Aerosmith, and others who create it,unmatched and the lessons for corporate America, endless.

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