[PDF] Communicating Science to the Media, Public, and Policymakers

ISBN: 1151e04b0e

Category: Tutorial

Posted on 2017-10-21, by luongquocchinh.


Author: Udemy | Category: Video (tutorials, how-to, etc.) | Language: English | ISBN: acdabf1151e04b0eb981d5bd74ba5532 |

Description: Communicating Science to the Media, Public, and Policymakers MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1.5 Hours | 4.95 GB Genre: eLearning | Language: English How to Make Sure You and Your Research are Heard Accurately in a Noisy Media Environment This course will guide you through time-tested methods for successful science communication, including: identifying the specific audience you want to reach developing main messages to secure accurate media coverage mastering interview dos and don'ts analyzing effective interviews answering off-base questions dealing with "trap" questions talking about uncertainty while leading with what you know thinking objectively about advocacy I've helped hundreds of scientists secure accurate, effective media coverage for their work. From releasing research, to delivering Congressional testimony, to prepping a scientist for the Colbert Report, I've helped researchers makes sure their voices are being heard. My background is in communications and when it comes to communicating about science, the standard rules of PR and marketing just aren't good enough. That's because scientists and other academic researchers prize accuracy and integrity above all else. This course includes the same content I cover with audiences at major scientific societies, research universities and leading science NGOs. I'm putting it online because I want more scientists to use these tools and succeed. Especially in a tough job market and an era of budget cutting, you shouldn't have to travel to a conference or apply to a fellowship to get this kind of guidance. Going through the course will take just a few hours, but the lessons can pay dividends for years, especially if you're willing to put in the work to truly craft and hone your main messages. I'll also be an active coach. I love hearing about scientists' communication challenges and I'm here to help you succeed. Scientific research is too important for any of us to remain silent.

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