[PDF] Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge

ISBN: 1422126730

Category: Tutorial


Posted on 2017-11-25, by luongquocchinh.

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Author: Oded Shenkar | Publisher: Harvard Business Review Press | Category: Management | Language: English | Page: 256 | ISBN: 1422126730 | ISBN13: 9781422126738 |

Description: their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.

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