[PDF] Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival

ISBN: 0749454008

Category: Tutorial


Posted on 2018-01-31, by luongquocchinh.

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Author: Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival | Category: Management | Language: English | Page: 244 | ISBN: 0749454008 | ISBN13: 9780749454005 |

Description: No company or organization is immune to crisis. A crisis, however, does not necessarily have to turn into a PR disaster. Crisis Communications provides readers with advice on how to limit damage by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently via a successful public relations strategy. Crisis Communications is a thorough guide to help prepare an organization for unexpected calamities. It provides information on accountability, planning, building corporate image, natural disasters, accidents, financial crises, legal issues, corporate re-organization, food crises, negative press, media training and risk managers. Contributors include: Kathryn Blanchard (USA) Roger Bridgeman (USA) Willem Buitelaar (The Netherlands) Marianne de Bruijn (The Netherlands) Tom Gable (USA) Kathryn H Tunheim (USA) Jerry Hendin (USA) Stuart Hyslop (United Kingdom) Nick Leighton (United Arab Emirates) Thom M Serafin (USA) Bob Oltmanns (USA) Steven Pellegrino (USA) Silvia Pendas de Cassina (Mexico) Nuria Sanchez (Spain) Elizabeth Seigenthaler Courtney (USA) Tony Shelton (USA) Odile Vernier (France) Jim Walsh (Ireland) Tim Wallace (USA) Mania Xenou (Greece).

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