[PDF] Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

ISBN: 0066620023

Category: Tutorial


Posted on 2018-01-13, by luongquocchinh.

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Author: Geoffrey A. Moore | Category: Management | Language: English | Page: 256 | ISBN: 0066620023 | ISBN13: 9780066620022 |

Description: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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