[PDF] Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns

ISBN: 0814471471

Category: Tutorial


Posted on 2017-11-24, by luongquocchinh.

Description



Author: Herschell Gordon Lewis | Publisher: AMACOM | Category: Management | Language: English | Page: 304 | ISBN: 0814471471 | ISBN13: 9780814471470 |

Description: E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures explaining exactly why each soared or sank. Over-mailing * Under-testing * Poorly constructed messages * Effective E-Mail Marketing shows marketers how to avoid these and hundreds of other problems, and how to craft messages that build rapport and sales to consumers worldwide. All marketers using the Web will want to look here first to learn the truth about: * Adapting mass-market messages to this one-to-one medium * Strategies for increasing mailing frequency without increasing ""opt-outs"" * Techniques that reach through the screen to grab the reader * Words and phrases that drive response and those that guarantee rejection At last, a book full of hard-boiled e-marketing tips to replace unproven theories!

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