[PDF] For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It

ISBN: 0465029175

Category: Tutorial


Posted on 2017-11-01, by luongquocchinh.

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Author: Mark Pendergrast | Category: Management | Language: English | Page: 560 | ISBN: 0465029175 | ISBN13: 9780465029174 |

Description: From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola’s dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America’s cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world’s most recognizable consumer product.

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