[PDF] How to Market Yourself as a Software Developer By John Sonmez

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Posted on 2018-01-23, by luongquocchinh.

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Author: How to Market Yourself as a Software Developer By John Sonmez | Category: Video (tutorials, how-to, etc.) | Language: English | ISBN: 0764d730d5874c5c9c16ca8374236c11 |

Description: How to Market Yourself as a Software Developer By John Sonmez Video: 26x MP4 @spect ratio> 1920 x 1080 Stereo + 8x PDF English 1,79 GB Genre: Business / Marketing eLearning How to Market Yourself as a Software Developer is a systematic way to build up your reputation, authority and goodwill By always looking to give enormous value before you ask for anything in return. When you do this consistently, youll find that youre no longer struggling to chase opportunities. Instead, youre attracting the very best opportunities to come to YOU. And as your career grows YOU grow, becoming a better and more fulfilled software developer. This course contains my entire system for: Landing the job youve always wantedsolving challenging problems, pushing yourself to develop your technical skills, and working with people who share your passion for the craft of software development Earning a raise of 20%, 50% or even as much as 300% over the coming months and years Creating your own safety net of career opportunities so you never have to worry about where your next paycheck will come fromthis is TRUE security Building a reliable feeder system for 4- and 5-figure freelancing and consulting work Creating a platform for launching your own profitable business as an entrepreneur, either by selling your knowledge or by creating a software product Enjoying more satisfaction in your day to day work Mastering your craft and continuing to improve your skills and productivity Building relationships that can lead to profitable business opportunities down the road Earning more respect from your team and manager and a voice in making critical decisions Developing the confidence to stand up for yourselfand even walk away from a toxic job Heres How It All Works The course is presented in 6 modules, each building on the ideas in the previous modules, brick by brick, until youve assembled your new career-enhancing platform. In each module, Ill personally walk you through a handful of key concepts. Then Ill show you the practical, step-by-step actions to take that will quickly begin to build your reputation and authority in your chosen nicheand start earning the respect your knowledge and accomplishments deserve. Heres just a glimpse of what youll discover: Module #1 Why Marketing Yourself Is Important (And How to Get Started) This module lays the foundation for everything else in the course. To start, were going to bulldoze away a whole pile of lies that have roadblocked your success in your career up until now. Lies about what it means to be a professional. Lies about your skills and your true value. Lies about what companies really want and need in the developers they hire. The mindset shift youll make here is critical. Without it, any marketing techniques you try will likely backfire and leave you feeling cheap and unprofessional. Then Ill show you the crucial building blocks in your new authority-building plan. Youll see how all the pieces fit together at both a strategic level (the what and why) as well as a tactical level (the how). In this no fluff, 13-chapter PDF youll discover: The devastating consequences of trying to opt out of marketing yourself. Choosing this path means surrendering your future to the corporations you work for The secret criteria that interviewers use to pass judgment on you (they all do this, ESPECIALLY the ones who swear they dont) Why the conventional wisdom about marketing is completely backwardsand how reversing the broken marketing equation is the key to building your reputation as a professional How to ensure that your ideal employers keep bumping into you everywhere they turn, until you become the obvious expert that everyone turns to Should you market yourself under your own name, or create a standalone company? The pros and cons of both, plus the Goldilocks Strategy that just could be the best of both worlds And a LOT more.This cornerstone module has been offered elsewhere for a suggested price of $29. Module #2 Building A Brand Now that you understand what marketing IS (and just as importantly, what it ISNT), youre ready to begin building your own marketing plan. And it all starts with establishing your brand.In this 8-chapter crash course, Ill walk you step by step through the process of developing your brandwhich is the image you project in the software community. Youll finally get clear about where your career is headed, and how you can reach your goals while staying true to your core identity. Ill also show you: How Casual Friday can torpedo your career, and how to know what you should wear in any job situation Why building a brand is NOT about all sizzle and no steak, and how you as a developer MUST create a brand based on substance, skill and expertise How Apple established itself as a premium brand, and how you can follow in Steve Jobs footsteps to melt away resistance the next time youre negotiating your salary or pay bump The Plumber Principle that ensures they call YOU first the next time a great job opens up A subtle branding pitfall that makes you look like an amateur to your friends and colleagues (and leaves you feeling like a phony), plus the way to stay professional and authentic in your marketing How to harness your weaknesses and play off your personal flaws and failings to attract new and exciting opportunities The real reason most developers never reach their potential, and how you can be an outlier whose success is all but guaranteed The 8 chapters in this module span 106 minutes of HD-quality video. All videos are DRM free and downloadable in .mp4 format for playback on the device of your choosing. This module contains as much meaty content as courses Ive sold for $147, but Ive decided to include it here as part of the low package price. Module #3 Creating A Blog Youll also discover: This module could easily sell for as much as $147 by itself, but its include in the low package price. Module #4 The Complete Guide to Getting Your Name Out There Youve defined your brand, and youve built your home base. The next task is capturing the attention of your fellow developersand the team leads and hiring managers at companies you might want to work for. Many developers jump straight to this step without laying the groundwork that we covered in the first 3 modules. As a result they wind up running in circlesand decide that marketing yourself doesnt work. But you wont have that problem, thanks to the firm foundation you established in modules 1-3. Now youre in a great position, where every little bit of legwork goes a long way, and each tiny win moves you further down your chosen path. This module is a whirlwind tour through all of the different tools you can deploy to start to build your reputation and audience. And there have never been so many ways to get your message in front of the right people. In this 9-chapter, full color PDF Ill show you more than 2 dozen techniques for getting people to sit up, take notice, and even start to look to you as an authoritative voice in your field. My suggestion: Pick 2-3 methods that play to your natural strengths and interests and focus on those. With so many options to choose from, you DONT have to do anything thats too far outside your comfort zone. This way you can get your name out there without feeling inauthentic, phony or pushy. In this module, Ill show you: A way to cascade wins into bigger wins, triggering a virtuous cycle where your successes quickly compound How to use multi-channel leverage to dramatically increase the impact of your online authority-building efforts This book is NOT available for sale anywhere else.4 Module #5 The Ultimate Developers Guide to Social Networks Social media just might be the single best way to get your name out thereits so important Ive devoted an entire module to it. To make social media work for you (and not against you) requires a solid strategy. This module kicks off wit

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