[PDF] How to Write the Best SEO Specs for New Websites: A Professional Guide to Scoping SEO-Specifications and SEO Best Practice for Your New Website or Webshop

ISBN: B00TT3YHQC

Category: Tutorial


Posted on 2017-12-05, by luongquocchinh.

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Author: Mikkel deMib Svendsen | Category: Web Development | Language: English | Page: 80 | ISBN: B00TT3YHQC |

Description: When you’re ready to create a new website or make a completely new version of your existing one, it’s advisable to specify as many details as possible about how you want it to look and function before you build anything. You cannot expect your website designers and developers to read your mind, so ideally you should present them with at least two key documents – a design manual and a technical specification. The design manual will set out your graphic design requirements, by specifying a particular font that you want to use, your logo, colors, and any other graphical identity elements you want to include in your new website. It will describe all of these in detail so that the designers fully understand what you want them to build. The technical specification document should provide a detailed description of the technical architecture of your website. This would include your web server, database and programming language requirements, connections to all existing systems (e.g. financial software, CRM, etc.), which page types and functionalities you need, and any other technical requirements. The document may also include simple sketches of each type of page on your site with descriptions of the links and functionality you want on each one. In other words, the technical specification should provide a complete blueprint for developing the website so that it will do everything you want it to do, in the way you want it done. Unless you’re a fully competent graphic artist, system architect and programmer – and not many people we know (ourselves included) can claim to have mastered such an impressive array of skills – you should involve your designers and developers in compiling these two documents. They have the relevant skill sets to help you describe your requirements in such a way that a professional design and engineering team will have no doubts about what to make or how to make it.

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