Posted on 2018-01-06, by luongquocchinh.
Author: Ken Segall | Category: Management | Language: English | Page: 256 | ISBN: 1591846218 | ISBN13: 9781591846215 |
Description: Simplicity isnâ€™t just a design principle at Appleâ€”itâ€™s a value that permeates every level of the organization. Itâ€™s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012. As ad agency creative director, Ken Segall played a key role in Appleâ€™s resurrection, helping to create such critical marketing campaigns as â€œThink Differentâ€ and naming the iMac. This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. Youâ€™ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. Segall brings Appleâ€™s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, youâ€™ll discover how companies that leverage this power can stand out from competitorsâ€”and individuals who master it can become critical assets to their organizations.
Insanely Simple: The Obsession That Drives Apple's Success,Reprint edition.pdf
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