[PDF] Internet Marketing: Strategy, Implementation and Practice (3rd Edition)

ISBN: 0273694057

Category: Tutorial


Posted on 2017-12-07, by luongquocchinh.

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Author: Dave Chaffey | Publisher: Prentice Hall | Category: Management | Language: English | Page: 584 | ISBN: 0273694057 | ISBN13: 9780273694052 |

Description: This book is a comprehensive guide to how organizations can use the internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation.

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