[PDF] Internet Marketing and Big Data Exploitation

ISBN: 1137488948

Category: Tutorial

Posted on 2018-01-28, by luongquocchinh.


Author: I. Chaston | Publisher: Palgrave Macmillan | Category: Programming | Language: English | Page: 287 | ISBN: 1137488948 | ISBN13: 9781137488947 |

Description: Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

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