[PDF] Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry

ISBN: 3540776354

Category: Tutorial


Posted on 2018-01-10, by luongquocchinh.

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Author: Oliver Gassmann | Publisher: Springer | Category: Economy | Language: English | Page: 186 | ISBN: 3540776354 | ISBN13: 9783540776352 |

Description: Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices.

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