[PDF] Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech)

ISBN: 0789749173

Category: Tutorial


Posted on 2017-12-16, by luongquocchinh.

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Author: Gini Dietrich | Publisher: Que Publishing | Category: Management | Language: English | Page: 224 | ISBN: 0789749173 | ISBN13: 9780789749178 |

Description: Drive more value from all your marketing and communications channels together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker.

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