Posted on 2017-11-20, by luongquocchinh.
Author: Gerrit Heinemann, Christian Gaiser | Category: Management | Language: English | Page: 1 | ISBN: 3662439638 |
Description: In the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the â€˜SoLoMo synergiesâ€™ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA â€“ a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.
Social - Local - Mobile: The Future of Location-based Services (Management for Professionals).pdf
- Ebooks list page : 33631
- 2018-01-08[PDF] Innovation Through Cooperation: The Emergence of an Idea Economy (Management for Professionals)
- 2012-03-16Advances in Location-Based Services: 8th International Symposium on Location-Based Services, Vienna 2011 (Lecture Notes in Geoinformation and Cartography)
- 2017-11-19[PDF] Social Banks and the Future of Sustainable Finance (Routledge International Studies in Money and Banking)
- 2017-02-16[PDF] Social Banks and the Future of Sustainable Finance (Routledge International Studies in Money and Banking)
- 2017-12-31[PDF] Engineering Production Control Strategies: A Guide to Tailor Strategies that Unite the Merits of Push and Pull (Management for Professionals)
- 2017-12-30[PDF] Pro iOS Geo: Building Apps with Location Based Services
- 2017-10-26[PDF] Leading Naturally: The Evolutionary Source Code of Leadership (Management for Professionals)
- 2017-04-05[PDF] Customer Value Generation in Banking: The Zurich Model of Customer-Centricity (Management for Professionals)
- 2017-12-30[PDF] A Guide to Continuous Improvement Transformation: Concepts, Processes, Implementation (Management for Professionals)
- 2017-12-30[PDF] Business Process Reengineering: Automation Decision Points in Process Reengineering (Management for Professionals)
- 2017-12-07[PDF] Strategic Human Resource Development: A Journey in Eight Stages (Management for Professionals)
- 2017-10-22[PDF] Mission Mastery: Revealing a 100 Year Old Leadership Secret (Management for Professionals)
- 2014-04-14Innovation Through Cooperation: The Emergence of an Idea Economy (Management for Professionals)
- 2013-09-29Innovation Through Cooperation: The Emergence of an Idea Economy (Management for Professionals)
- 2012-01-28The Importance of Common Metrics for Advancing Social Science Theory and Research: A Workshop Summary - Committee On Advancing Social Science Theory: The Importance Of Common Metrics
- 2012-01-21Examination of the U.S. Air Force’s Aircraft Sustainment Needs in the Future and Its Strategy to Meet Those Needs - Committee On Examination Of The U.S. Air Force's Aircraft Sustainment Needs In The Future And Its St
- 2012-01-19Governance and Opportunity in Metropolitan America - Committee On Improving The Future Of U.S. Cities Through Improved Metropolitan Area Governance
- 2012-01-01The Future of Photovoltaic Manufacturing in the United States by Rapp. Charles W. Wessner
- 2011-11-05Preparing for the Revolution: Information Technology and the Future of the Research University
- Download links and password may be in the description section, read description carefully!
- Do a search to find mirrors if no download links or dead links.