[PDF] The Representation of Science and Scientists on Postage Stamps: A science communication study

ISBN: 1925021785

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Posted on 2018-02-02, by luongquocchinh.

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Author: Christopher B Yardley | Category: Philosophy | Language: English | Page: 310 | ISBN: 1925021785 | ISBN13: 9781925021783 |

Description: The Representation of Science and Scientists on Postage Stamps examines how the postal authorities of the world have developed unique techniques to portray science and scientists in order to convey a message behind the stamp issue. It is a multi-disciplinary examination that investigates visual representation, semiotics, science, science history and politics, amongst other issues. The author introduces and describes a technique for looking at how and why images may have been chosen. Is the image a mirror reflecting a known reality or is it a lens to challenge, to prompt further thought or action? He also hypothesises that the Internet created a real change to science communication, influencing the way images of science were used. The stamp message changed from that of pursuing a public understanding approach to an awareness of science with its increasing contextual content.

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