[PDF] The Silver Market Phenomenon: Marketing and Innovation in the Aging Society

ISBN: 3642143377

Category: Tutorial


Posted on 2018-01-01, by luongquocchinh.

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Author: Cornelius Herstatt | Publisher: Springer | Category: Management | Language: English | Page: 465 | ISBN: 3642143377 | ISBN13: 9783642143373 |

Description: The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "graying market" or "silver market", the market segment more or less broadly defined as those people aged 50 and older.

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