[PDF] Zag: The Number One Strategy of High-Performance Brands

ISBN: 0321426770

Category: Tutorial


Posted on 2017-11-17, by luongquocchinh.

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Author: Marty Neumeier | Publisher: New Riders; 1 edition | Category: Finances and Money | Language: English | Page: 192 | ISBN: 0321426770 | ISBN13: 9780321426772 |

Description: Review “Each of [Neumeier’s] books is excellent, but ZAG is revolutionary.” —JACK COVERT AND TODD SATTERSTEN, FROM THE 100 BEST BUSINESS BOOKS OF ALL TIME “You already know that this book has the best title of any marketing book in a generation. What you don’t know is the details of the Intrusiveness Death Spiral and what to do about it. This little book ought to help. A lot.” —SETH GODIN, AUTHOR OF SMALL IS THE NEW BIG “Here’s a practical field guide on how to create and grow a world-class brand, so no more excuses—read it now and start zagging.” —KIP KNIGHT, MARKETING VICE PRESIDENT, EBAY “The revolution needs passion, imagination, and a dangerous handbook. Here it is, born in the trenches yet written with enough verve and imagination to get you out of them—fast.” —BRIAN COLLINS, EXECUTIVE CREATIVE DIRECTOR, OGILVY “A big idea surrounded by 17 practical steps and presented in a delightful style. The presentation alone is worth the price of the book.” —DAVID A. AAKER, VICE CHAIRMAN, PROPHET, AUTHOR OF BRAND PORTFOLIO STRATEGY

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