Strategic Marketing, Third Edition: Planning and Control (repost)

ISBN: 075068271X

Category: Business

Tag: Business & Investing


Posted on 2014-05-26. By anonymous.

Description


Graeme Drummond, John Ensor, Ruth Ashford, "Strategic Marketing, Third Edition: Planning and Control"
English | 2008 | ISBN: 075068271X | PDF | 352 pages | 3 MB

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to pre a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time ures on students.

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