[share_ebook] The Complete Database Marketer - Arthur Hughes

Author: Arthur Hughes

Date: 1995

Pages: 550

Publisher: Mcgraw-hill

Category: Technical

Tag: Database/SQL

Posted on 2011-12-16, by 4bookholic.


The Complete Database Marketer

The Complete Database Marketer
Arthur Hughes | Mcgraw-hill | 1995 | 550 pages | English | N/A

The "Complete Database Marketer" is totally redrafted to bring it up to date with developments through 1995. Specific updates in this work include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.



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